THE BRAND

BURBERRY HISTORY

Burberry is the famous British luxury fashion house that produces clothing and accessories for men, women and children. Founded by Thomas Burberry in 1856 in Basingstoke, Hampshire (England) from 1870 specializes in refined and classy products. In those years the gabardine was created: a mixed fibers fabric resistant to tearing, waterproof and transpiring which is still used to produce coats and warm clothes. In 1920 the Check appears for the first time, often used for Burberry products, is a brand's feature which has become the most recognized and copied brand's symbol of the brand. After the second postwar the famous Humphrey Bogart's trench coat became very popular, an iconic symbol of the fashion house. The British Burberry luxury is unmistakable and has kept the eternal chic of sobriety: low profile elegance and classic elegance of traditional models. Women and mens who wear Burberry products are classy, elegant and determined. For children there is a collection of functionable and long-lasting sportswear products. Burberry is divided into three clothing collections: Specialized in outerwear and tailored products, the Burberry London Collection, the classical, offers an elegant and modern interpretation of Burberry's style with highly refined shirt and suit, using sumptuous cashmere and, of course, offering several new interpretations of the icon-trench. Burberry Prorsum: created by designer Christopher Bailey, has a less classical touch, glamour with more whimsical products. It offers distinctive elements of fashion house updated on a modern take more aggressive and exuberant. Instead Burberry Brit is the collection more "relaxed", less formal, who plays the brand's heritage with a casual yet sophisticated style.