THE BRAND

FAY HISTORY

Fay was born in 1960 in America as outwear products manufacturer. Until 1986, in fact, the only item made by Fay was the four hooks work coat. In that year, when the Della Valle Group took over Fay brand, the production, the style and the target audience were revolutionized and oriented to medium-high market. In the '90s, the new imprint, the "Made in Italy" style and the company's vision, led to the creation of an elegant and sophisticated line of clothing. Today Fay is synonymous with intelligent elegance because it is function and synonymous with comfort combined with practicalness. Fay is the perfect synthesis of style, design and praticalness with casual chic exclusive offers for man an woman to which, recently, it has been added the junior line. Outerwear collections joined with clothing and accessories become worship objects appreciated throughout the world, from celebrities to relevant managers.