THE BRAND

PRADA SPORT HISTORY

Prada S.p.A. is a famous Italian fashion house, one of the most popular on a global scale. Originally known as Fratelli Prada, the fashion house was founded in 1913 by Mario Prada. In 1978, Mario's granddaughter, Miuccia Prada inherited the company - at the time in the market of leather - and brings it at the forefront of international fashion shows, making it one of the most prestigious and well known fashion house in the world. In 1997 Prada launches the sportswear line: Prada Sport, synonymous with sophisticated casual and technical clothing and fine classics products. It has a stylish design with great attention to detail, carefully designed to ensure maximum comfort and the unmistakable elegance Prada's style. The one of Prada's fashion house is a constant commitment to the world of ideas and innovation. The study and curiosity about the world, society and culture are the basis of Prada's creativity and modernity which has always been characterized by a new way of making fashion. One of the most versatile company in the world of fashion, thanks to Miuccia Prada creativity whose style is expressed through products with a strong character, suitable to dress an important personality who are not afraid to appear or to do that earlier.