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THE LUXURY RETAILER FROM PUGLIA - SOUTH OF ITALY
add® was born in 1999 with the desire to transform the vision of the outerwear into down: from a product aimed at responding only to practical needs to an aesthetically relevant element of the wardrobe. This intention has led to the search for fabrics and types of down processing capable of allowing the creation of warm and comfortable garments, but at the same time super-light and with a refined design. add® is presented through 4 concepts designed to define its DNA: Lightness, a tangible feature of the product that at the same time evokes an attitude towards life. Design, in which form and functionality converge, conceived from a fashion point of view but not necessarily trendy. Value, understood as a quality that can last over time, and Embracing, a metaphor to indicate comfort, a sense of belonging, an affirmation of equality. add® uses only high quality down, whose characteristics and filling power 850 guarantee lightness and comfort combined with technical performance, thermal insulation, resistance to humidity and the ability to recover volume following compression. The add® garments, padded with ultralight down, thanks to the excellent ratio of heat to weight, guarantee constant warmth without preventing perspiration. The duvet used by add® comes from the food supply chain, washed and sterilized according to the regulations required by law.