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Born in Florence in 1921, the brainchild of Guccio Gucci, the eponymous fashion house, now luxury style icon in the world. Inspired by the elegance of London fashion and the equestrian world, Gucci is the first production of the skin and are distinguished by luxury, refinement and testing of classical leather with unusual materials and innovative. Qualities that still make the Gucci name one of the top international designers most loved. The distinctive ribbon red/green girth, the clamp and the bracket used for bags and shoes are from the equestrian world and have become, over time, distinctive brand. In the 90s, the GG logo and the bear become identity, respectively, of the productions of the Florentine designer fashion and junior.