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The Brand:

Roy Rogers

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     Roy Roger's is a historical brand of Italian fashion, mostly famous since the '70s, when wearing jeans became synonymous of anti-conformity and youth protest. The company was founded after the second war in Florence, Tuscany, where still today produces successfully. Bacci Brothers triggered the production of workwear but cultivate the dream of using the denim fabric to create something innovative and different. A journey in North Carolina is decisive: there they begin to directly import the canvas denim jeans to realize practical trousers which quickly become a must have for youth ... and not only.